Who we work with
Contexts, not case studies
We describe client work by category and situation, not by name. The blocks below are anonymised composites drawn from engagements across Singapore and the wider region. They explain what brings an organisation to the firm, how we tend to respond, and what changed in qualitative terms — without metrics, logos, or press-clipping galleries.
Editorial review · afternoon
01 · Regional technology
Software and infrastructure companies entering new markets
A communications lead at a Singapore-headquartered B2B software firm typically arrives when the product is ready for a neighbouring market but the narrative still reads like an internal slide deck. The situation is not a launch date alone; it is a gap between what engineers know and what trade press, partners, and early customers need to hear.
We begin with a stakeholder map and a plain-language corporate narrative that separates capability from promise. The work produces a media list scoped to the region, pitch frameworks tied to genuine news angles, and spokesperson briefing materials that leadership can use without sounding rehearsed. Revisions stay inside a written scope so product marketing and legal can review in sequence.
What changed: internal teams stopped rewriting the same paragraph for every channel. Leadership could explain the expansion in one consistent argument, and the firm had materials ready before journalists asked obvious first questions.
Press table · morning briefing
02 · Professional services
Law, accounting, and advisory partnerships
Partners at professional-services firms contact us when a senior hire, a merger conversation, or a sector specialism needs to be visible without breaching confidentiality. The tension is familiar: partners want profile; compliance wants control; the marketing function sits between them with limited time.
Our approach favours draft materials that name what can be said and flag what cannot. We produce partner talking points, Q&A packs for reception and business development, and internal alignment notes so fee-earners hear the same line before anyone speaks publicly. Media relations, when used, targets outlets that cover the sector rather than generic profile pieces.
What changed: the partnership had a shared vocabulary for the announcement. Reception and BD could answer initial enquiries without routing every call to a partner, and the public line matched what staff had already heard internally.
Working session · narrative alignment
03 · Family-owned enterprise
Second-generation leadership and succession
Family businesses often reach us when a founder steps back and the next generation must speak for the company in public. The situation is personal as well as corporate: employees, suppliers, and long-standing customers watch for signals in tone as much as in fact.
We run structured listening sessions, draft an executive narrative that honours history without freezing it, and prepare the incoming spokesperson for interviews and town-hall formats. Internal communications receive the same care as external — an employee memo and a press line that cannot contradict each other.
What changed: the handover sounded considered rather than abrupt. Staff received clear context before external statements appeared, and the new leadership had briefing materials they could adapt as questions evolved.
Five-foot way · Keong Saik
04 · Healthcare and life sciences
Clinical programmes and regulatory milestones
Communications directors in healthcare arrive when a trial readout, a facility opening, or a policy change requires careful wording. The audience spans clinicians, regulators, investors who read carefully, and patients who deserve plain language.
We build message architecture with a compliance column: claim, evidence, approver. Materials include press releases, media Q&A, and internal briefings for clinical staff who may be approached locally. We do not submit to regulators on a client’s behalf; we prepare documents their medical and legal teams can trace.
What changed: public statements matched approved clinical language. Spokespeople could decline to speculate without sounding evasive, and internal teams understood which details were cleared for which audience.
Studio light · afternoon
05 · Built environment
Developers and placemaking groups
Project teams contact us when a district-scale development moves from planning permission to public conversation. Neighbours, tenants, municipal officers, and media each ask different questions about timing, disruption, and community benefit.
We produce stakeholder maps, holding statements for construction phases, and editorial materials that explain design intent without over-promising completion details. Spokesperson preparation includes practice for community forums where tone matters as much as content.
What changed: the developer could speak consistently across town-hall meetings and trade coverage. Community-facing materials used the same facts as investor updates, adapted for audience rather than rewritten from scratch each week.
Skyline between shophouses · regional outlook
06 · Issues and reputation
Organisations responding to scrutiny or sudden attention
General counsel or the board secretary often initiates contact when an investigation, a product concern, or a social-media storm demands a disciplined response. Speed is necessary; accuracy is non-negotiable. The first hours set habits that are hard to undo.
We activate crisis playbooks where they exist or draft holding statements and Q&A under time pressure while a fuller narrative takes shape. Media monitoring and internal cascade lines run in parallel. We coordinate with existing legal counsel rather than replacing it.
What changed: the organisation spoke once, clearly, and updated in step with verified facts. Internal channels received vetted lines before external ones, reducing the drift that turns a contained issue into a prolonged story.
These categories overlap in practice. A technology client may face an issues moment; a family firm may need launch communications. The six practice areas describe what we produce; the engagement formats describe how we contract. To discuss your situation, see how to reach us.
Keong Saik · Tanjong Pagar