Queries

A discovery briefing produces a written summary of your situation, audiences, constraints, and immediate communications needs; a proposed scope with deliverables named as artefacts; and a clear statement of what we would need from you to begin. It is not a slide presentation or a credentials deck. You receive a document you can circulate internally, typically within a few working days of the conversation, so decision-makers can compare our proposed shape of work against their own timeline.

A retainer reserves senior time each month for ongoing counsel, drafting, and review against an agreed priority list. We hold a regular working session, maintain materials in a shared archive, and handle ad-hoc requests inside defined boundaries so scope does not drift silently. The written agreement names roles, channels, revision rounds, and how either party ends or renews the arrangement. Retainers suit organisations with steady communications rhythm rather than a single launch date.

We need a named decision-maker, access to people who can verify facts, and any existing materials — prior releases, internal slides, legal constraints, or brand guidelines. A short written brief is ideal: what the organisation does, who the public audiences are, what is not working today, and when you hope to speak publicly. If facts are missing, list them as open items rather than guessing. We do not need a polished deck; we need honest context.

A senior practitioner leads every engagement and attends client sessions directly. You will meet the person who drafts and who remains accountable for wording, supported by researchers who verify background and citations. For spokesperson coaching, the same lead runs preparation and sits in on practice interviews. We do not hand relationships to junior account managers after the first meeting; continuity is part of how a small firm works.

Revisions are planned in the scope, not treated as unlimited. Each draft passes through a numbered version log so legal, compliance, and leadership can see what changed. We distinguish editorial refinement from factual change: new facts trigger a fresh verification pass before release. Rush requests are accommodated when possible, but we will say plainly when a timeline risks accuracy. The goal is a final line everyone can stand behind, not the fastest possible send.

Handover includes final files in editable formats, a short memo describing message architecture and open issues, and a walk-through session with your internal owners. We document which lines were cleared for which audiences and where translators or agencies should take over. Retainer clients receive rolling archives; project clients receive a bounded package at close. We agree retention and deletion of working files in the contract so your team knows what stays with you.

Yes. We work with organisations headquartered in Singapore and with regional teams across South-East Asia. Sessions run on video when travel is unnecessary; on-site work is scheduled when spokesperson coaching or leadership alignment benefits from face-to-face time. Materials are prepared in English as master copy, with translation coordinated through vetted partners when local language is required. Time zones are handled explicitly in the scope so approvals do not stall overnight.

Channels follow the stakeholder map, not habit. We ask who must hear the message, where they already look for information, and what the organisation can sustain with accurate follow-through. Earned media, owned publications, internal cascades, and direct stakeholder outreach each have a place, but not every engagement needs all of them. We describe the reasoning in writing so you can re-evaluate if the situation shifts. We prepare materials; your team or agency executes placement.

We pause outward release, verify new facts, and rewrite against the updated reality before anything else goes out. The scope may be amended in writing if the change adds deliverables or compresses timelines. For active issues, we revert to holding lines until leadership agrees on the next verified statement. Mid-project pivots are common; the discipline is to avoid letting early drafts leak after facts have moved. We document what was deferred and why.

Preparation starts with message architecture and a frank Q&A that includes uncomfortable topics, not only friendly ones. We run recorded practice sessions with interruptions and follow-ups, then mark up transcripts for clarity and compliance. Spokespeople learn bridging phrases that acknowledge limits without sounding evasive. Legal and communications sit in the same review where possible so the spoken line matches the written record. Coaching is iterative until the speaker sounds like themselves, not a script.

Often, yes. We frequently prepare narrative, talking points, and approval-ready materials that an in-house team or agency deploys across creative and media buying. Roles are defined in writing so draft ownership and sign-off paths are clear. We do not buy advertising space or replace design studios; we align language upstream so downstream work does not contradict itself. A short joint kick-off with all parties prevents parallel drafts from competing.

Email [email protected] or call during office hours. The locate page explains what to include in a first note — your organisation, the audiences that matter, timing, and any drafts you already have. We typically propose a discovery briefing once we understand fit and capacity; visits to Keong Saik are by appointment.